Science in Digital Marketing

This course provides a current perspective on the ethical behavior of organizations and how they intervene the immediate reality through the development of proposals based on principles of social responsibility. This knowledge provides the tools to intervene positively and consciously in individuals, organizations, and the community both locally and globally.
Prerequisito: Ninguno

This course includes the following topics: algebraic equations and inequalities; the concept of function and its related topics; It emphasizes the characteristics of polynomial, rational, exponential, and logarithmic functions, their properties, and graphs. Absolute value and radical functions. Composite and inverse functions.

Prerequisito: Ninguno

This course focuses on the basic elements of Composition and writing, for students to gain the writing skills necessary to express their ideas in accordance with the different forms used on academic environment. It will emphasize the importance of effective written communication in personal and professional contexts and provides the tools to identify effective strategies through critical analysis of written works, including strategies for planning, drafting, revising, and editing.

Prerequisito: Ninguno

This introductory course focuses on the study of human behavior and the factors that influence it, as well as the cognitive, affective and personality aspects that make it up. The knowledge acquired by students will provide them with a holistic view of human being and the fundamentals for understanding the foundations of the behavioral sciences.

The purpose of this course is allowing students to understand their role in society and making them capable of interpreting the social behavior. This course provides students with a basic understanding of how the society and working group’s function.

This course includes the following topics: systems of equations and inequalities; matrix approach to solving linear equations systems, determinants, and Cramer’s rule; conic sections; sequences and mathematical induction.

This course provides students with a general foundation on sequential and hematic knowledge of the great moments in Art, Architecture, and Culture throughout history, from the earliest times to the present. The course, however, emphasizes the major artists and artistic developments of the Western world. Art history also emphasizes the historical and social context of human made objects.

This course is designed with the purpose of develop in students the skills to produce argumentative writing. The primary purpose of this subject is to offer a global introduction to the postulates of structured writing with an emphasis on having a clear introductory focus, solid support, an excellently stated thesis, a clear purpose, audience, and coherent organization.

This course helps students develop strategies for “learning to think” and “thinking for learning”, using a variety of methods and resources to question their thoughts and their ways of expression, the intention behind what they say, it’s meaning, and its relationship to their beliefs. Students develop an ideological framework for assessing whether they have a solid and legitimate foundation for such thought and expressions.

This course includes the following basic topics of statistics: Data, absolute and relative frequency, and Graphic representations. Measures of central tendency, measures of position and dispersion. Linear correlation. Elements of inferential statistics. Parameter estimation and hypothesis testing. Use of computing tools to address statistics problems.

Prerequisito: Ninguno

Focuses on the three major driving forces that permeate all aspects of e-commerce: business development and strategy, technological innovations, and social and legal issues and impacts.

Macroeconomics uses the tools of economics to understand how an economy functions and to develop policies that promote economic growth.

A microeconomicist is someone who analyzes resources, costs, and tradeoffs to make decisions at the individual level, such as how consumers and companies make decisions. We discuss how and why we make economic decisions, as well as how our choices affect the economy in this course.

In this course, the student will be introduced to the sampling theory, theory, and procedures in the construction of estimators and their probability distributions, and the formulation and contrast of hypothesis tests, with their main applications to facilitate inference about a population from a sample.

In this course, students will analyze the different metrics and measurements used in project management. They will apply project management techniques to real industry situations. They will also develop the processes that are necessary for every project (risk and scope).

This course will study the fundamental concepts of installing and configuring various network devices and the skills needed to recognize and understand network topologies and give the student the knowledge to provide feedback on network requirements.

In this course, the student will analyze the principles and the planning process involved in information security. The student will evaluate risk management and security processes of computer networks, as well as which technologies and implementation methods best respond to an organization’s need to secure its information. Also, describe the professional, ethical and legal aspects of information security Course.

In this course, students will apply corporate investigation techniques while participating in forensic investigations. They will verify compliance with pertinent laws while carrying out a forensics investigation and draft execution and testing plans. They will produce the digital evidence that is needed for a criminal investigation by gathering the information obtained from different operating systems.

In this course, students will analyze the structure of an audit as well as the essential components of the auditing process and its phases. They will identify the risks and controls in the IT area. They will discuss about the essential elements that must be considered when auditing operating systems, networks and databases. In addition, they will analyze techniques and tools used by auditors for evaluating systems development and transactions performed by computer systems.

This course provides the foundation for understanding the key issues associated with protecting information assets, determining the levels of protection and response to security incidents and designing a consistent, reasonable information security system, with appropriate intrusion detection and reporting features.

This course trains students in the basic principles of project management, including concepts in initiating, planning, executing, monitoring, and controlling, and closing process groups. Introduces fundamentals from the ten project management knowledge areas: Integration, scope, time, cost, quality, human resources, communications, risk, procurement, and stakeholder management.

In this course, students will analyze the challenges of managing technology and information systems. They will evaluate how the information is controlled, how the data centers are managed and the hiring process. They will examine the practice of acquiring technology and how to manage the relationship with the suppliers in order to achieve agreements that are acceptable to both. They will verify that the organization’s strategic plan for Information Technology is aligned with its needs.

In this course, students will analyze the evolution and basic concepts of IT infrastructure management. They will evaluate data management tools, as well as the storage and security management for an information system. They will also argue about the technological solutions available in the market, the business systems and the supply chain management. In addition, students will explain the relationship between the IT strategic planning process and the insourcing and outsourcing strategies.

In this course, students will examine the management models and frameworks used to measure the performance of an IT department. They will evaluate the integration of management, operational and performance strategies with the purpose of measuring the success of the management of information systems department

This course provides analytical and practical coverage of cloud computing and web services. It focuses on the technology, frameworks, and associated standards: cloud models, cloud platforms, and scalability. It also provides coverage of current web service technology and data transport representations, and integrated cloud and web service application development.

This course provides an overview of computer systems. Students learn to apply Microsoft® Office tools including word processing, spreadsheet, database, and presentation software to accomplish business objectives. Other topics include uses of application software and the Internet for effective problem solving, exploration of relevant emerging technologies, and how information is used across different industries.

In this course students will learn basic skills and knowledge required to build a Windows Server Infrastructure, as well as networking architecture and topologies, security considerations and best practices and Windows Server administration skills and technologies.

In this course students will learn foundational cloud computing skills. Students will learn about fundamental concepts such as the advantages of cloud computing, deployment models, and the similarities and differences across major cloud service providers.

This course covers and introduction of the Internet of Things (IoT) products and services—including devices for sensing, actuation, processing, and communication—to help you develop skills and experiences you can employ in designing novel systems.

This course covers the details of network design and the design process, starting from requirement specifications, a detail flow analysis is introduced. Examples of different network architecture designs, both in wireline and wireless, will be discussed, including mobile Ad Hoc network (MANET), mesh network, 4G cellular networks, wide area network (WAN), cloud networks, and advanced software define networking (SDN).

This course introduces computer and network security. Students successfully completing this course will be able to evaluate works in academic and commercial security and will have rudimentary skills in security research. The course begins with a tutorial of the basic elements of cryptography, cryptanalysis, and systems security.

This course is an introduction to the knowledge and skills required to set up, maintain, troubleshoot, secure and support computer network routers and switches.

This course introduces the field of data communications. The course covers the principles of data communications, the fundamentals of signaling, basic transmission concepts, transmission media, line sharing techniques, physical and data link layer protocols, error detection and correction, data compression, common carrier services and data networks, and the mathematical techniques used for network design and performance analysis.

This course introduces students to the fundamental techniques and protocols of the two main wireless networks architectures, namely cellular networks and ad hoc networks. The course examines the characterizing aspects of these wireless architectures and introduces to related problems and solutions.

Candidates for completion of an undergraduate degree will complete an independent project demonstrating their conceptual, analytical, research, and practical skills achieved through the courses in the program. The project is a 3-credit, one-term requirement that is completed at the end of the program. It is a closely supervised experience resulting in a paper that demonstrates your ability to synthesize and utilize the skills and knowledge you have gained throughout the program.